Coconuts4sale

Putting the environment first

At the beginning of November 2020, Didi, a Chinese low-fare ride-share provider entered the New Zealand market. What at first seemed as a brilliant brandRead morePutting the environment first

Should sponsorship be a win-win-win-win game instead?

We are in a so-called fourth generation of sponsorship, where we aim to create win-win-win sponsorship relationships. The recent times have taught us that weRead moreShould sponsorship be a win-win-win-win game instead?

Responsible sponsorship – where is the line?

Where do you draw a line in terms of who do you ask for sponsorship or who do you accept the sponsorship investment from? DoRead moreResponsible sponsorship – where is the line?

Why should sponsees have a sponsorship strategy

Recently, I met with an event committee. The group has been operating for many years. They have created numerous memorable shows and events. They haveRead moreWhy should sponsees have a sponsorship strategy

Why having a sponsorship strategy is a smart move for sponsors

To get the most out of your sponsorship, an organisation should consider having a sponsorship strategy in place. The strategy will help sponsors identify processesRead moreWhy having a sponsorship strategy is a smart move for sponsors

Why traditional sponsorship levels don’t work

I don’t think I have ever received a sponsorship proposal without clearly defined sponsorship levels. Usually there are gold, silver or bronze sponsors options, althoughRead moreWhy traditional sponsorship levels don’t work

Sponsorship contract: why you should always sign one?

Sponsorship agreements are often not supported by legal sponsorship contracts. Why having a contract if everything can be found in an email trace? If oneRead moreSponsorship contract: why you should always sign one?

50 ideas for different sponsorable assets

It has been mentioned a few times that rights holders should be creative when offering sponsorable assets to potential sponsors. On Power Sponsorship website IRead more50 ideas for different sponsorable assets

Blog posts